Read Pink® in Honor of
Breast Cancer Awareness Month and Support the Next Chapter in Innovative
Research
Penguin
Random House Marks Five-Year Partnership Milestone and $125,000
in
Donations to The Breast Cancer Research Foundation®
What’s black and
white and pink all over? The initiative
by Penguin Random House called Read Pink® in honor of Breast Cancer Awareness
Month (October)!
Today
the scientific community has left behind the “one-size-fits-all” breast cancer
treatment to emerge with targeted, more effective therapies. As a result, after
remaining stagnant for more than 50 years, the death rate from breast cancer
has decreased by 30 percent. The Read Pink® initiative by Penguin
Random House is proud to be part of this exciting new chapter in the fight
against breast cancer, supporting the bold research of The Breast Cancer
Foundation® (BCRF), while leveraging its passionate readers to help
increase awareness and education about the disease. This literary embrace of a
life-saving cause has resulted in nearly 1.5 million best-selling novels
shipped with Read Pink seals and information about BCRF across all five years
of the promotion.
Penguin Random
House is thrilled to partner once again this year with BCRF, as 91 cents of
every dollar spent by BCRF is directed towards breast cancer research and
awareness programs.
The $25,000
donation that Penguin Random House contributes, regardless of sales, provides vital funds to support the mission
of BCRF.
In honor of Breast Cancer Awareness Month and Penguin Random House’s Read Pink® editions, we are featuring a few
participating authors and what Read Pink® means to them…
Beatriz Williams (2014 Read
Pink® Spokesperson), A Hundred Summers
“Every
life lost to breast cancer leaves behind a hole that can never be filled again:
a wife, a mother, a sister, a friend, an aunt, a grandmother. I’m so grateful
for organizations like The Breast Cancer Research Foundation for their efforts
to find a cure for this devastating disease, and honored to support breast cancer
awareness, detection, and research through Penguin’s READ PINK program in 2014.
With your help, we can move closer to the day when breast cancer leaves behind
only survivors.”
Karen White, The Time Between
“Since 1989, death rates from breast cancer have been decreasing due
to earlier detection and improved treatment because of the efforts of
organizations like The Breast Cancer Research Foundation. Books have always
been an important part of my life, and I am honored that my book will be part
of Penguin’s Read Pink program that supports breast cancer awareness and
research through reading. It is my greatest hope that through efforts like this
we might find a cure within my lifetime.”
Nora Roberts, Sea Swept and The
Witness
“To all the moms and daughters, wives and sisters, lovers and friends,
Read Pink is here for you and yours. Help support breast cancer awareness and
the strong, brave women who fight or will fight this disease and Read Pink in
October.”
Catherine Anderson, Perfect
Timing
“I am so delighted to be included in the Read Pink campaign again this
year with Perfect Timing being
featured, along with so many other great books, to raise funds for breast
cancer research. I can remember when a diagnosis of breast cancer was often
equivalent to a death sentence. Nowadays, the survival rates have increased
greatly, and I personally know women who have prevailed over this terrible
disease. Sadly, I’ve also known a few women who lost the battle. So I call upon
all of you to join ranks with me and countless other women in a war to defeat
breast cancer. ‘Read Pink! Buy books bearing the Read Pink logo as gifts for
the women you love.’ By standing together as sisters, we have it within our
power to make a huge difference!”
Jayne Ann Krentz, Dream Eyes
“This is the time of year when we celebrate the progress that has been
made in the battle against breast cancer and acknowledge the work that lies
ahead. No, we aren't there yet. There's a long way to go. The greatest weapon
we have to fight this disease is research and research costs money. That is why
this breast cancer awareness campaign is so important and why I am proud to
participate.”
Marie Force, I Want to Hold Your
Hand
“I’m so thrilled to be part of the Read Pink effort to help raise
awareness and funding for breast cancer research. I hear frequently from
romance readers who tell me my books and those of other romance authors have
helped them get through breast cancer treatment. I want to hear from fewer of
them in the future. I want to hear they took our books on fabulous vacations
rather than treatments. Please Read Pink in October to support all the
courageous women fighting this disease and to fund critical research. Thank you
for Reading Pink!”
Full List of 2014
Participating Authors:
Jojo Moyes, The Last Letter from your Lover
Karen White, The Time Between
Nora Roberts, Sea Swept and The Witness
Jennifer
Chiaverini, Mrs. Lincoln’s Dressmaker
Beatriz Williams,
A Hundred Summers
Wendy Wax, While We Were Watching Downton Abbey
Catherine Anderson,
Perfect Timing
Marie Force, I Want to Hold Your Hand
Janet Chapman, The Heart of a Hero
Lisa Gardner, MacNamara’s Woman
Jayne Ann Krentz,
Dream Eyes
Mark your
calendars and remember to join in the conversation with @BerkleyRomance and @PenguinGroupUSA
on Twitter in October. Make sure to use
the hashtag #ReadPink!
For more
information about the Read Pink initiative and to view a complete list of the
participating retail outlets, please visit penguin.com/readpink.
Read Pink® Blog Tour
Schedule
Please support the blogs taking part in
this special, Read
Pink® Spotlight
Tour!
October 1 – Exclusive guest post with spokesperson Beatriz Williams on
LizandLisa.com
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